In this guide, we’ll walk through how to analyze Shopify stores effectively, what to look for, and how Shopilead automates this process to help you find clients faster.
1. Evaluate Store Performance
Performance is one of the most critical factors in user experience and conversions.
A slow store can lose customers before the page even loads.
Key areas to check:
Page speed: Use tools like Google PageSpeed Insights or Lighthouse to assess Core Web Vitals (LCP, CLS, FID).
Theme optimization: Identify heavy themes, large images, or unnecessary scripts.
Mobile responsiveness: Ensure layouts are optimized for mobile users.
With Shopilead, you can instantly view a store’s Lighthouse performance score without running manual audits.
2. Audit SEO Fundamentals
A Shopify store with great products but poor SEO will struggle to get visibility.
Look for:
Missing or duplicate meta titles and descriptions
Poorly structured headings (H1, H2, etc.)
Unoptimized images (missing alt tags or large file sizes)
Low text-to-HTML ratio or thin content
Shopilead automatically scans and grades Shopify stores on SEO, so you can easily identify those that need help with optimization.
3. Assess Design and UX
Design directly affects trust and conversions.
Check for:
Cluttered layouts or inconsistent branding
Poor navigation or confusing menus
Weak visual hierarchy or low-contrast text
Missing trust signals (reviews, policies, secure checkout)
Shopilead highlights stores with low accessibility and UX performance scores — making it easy to find clients who could benefit from a redesign.
4. Review App Stack and Integrations
A store’s installed apps reveal a lot about its maturity and potential needs.
For example:
A store using basic apps might be ready for automation or marketing upgrades.
One with outdated or redundant apps might need cleanup and performance tuning.
Shopilead shows which apps a store is using, so you can identify what’s missing — or where inefficiencies exist.
5. Combine Data for Opportunity Discovery
The real value comes from connecting all these insights.
You can, for example:
Find stores with slow performance + low SEO scores → perfect for optimization services.
Filter for fashion stores using free themes → likely candidates for a custom design pitch.
Identify stores with no email marketing apps → ideal for marketing agencies.
Shopilead helps you do all of this in seconds, without running manual audits or scraping data.
Conclusion
Analyzing Shopify stores manually takes hours — but with Shopilead, you can scan thousands automatically and focus on what matters: turning insights into client opportunities.
You can sign up for free at shopilead.com and start discovering underperforming Shopify stores in your niche today.